The making of Modern Warriors
Project Scope
Brand strategy
Brand narrative
Art direction
Branding
Copywriting
Web design
Print & merchandise
Spatial design
Video
Secure Code Warrior (SCW) is a platform that helps developers level up their skills in secure coding. SCW asked us to create a flexible, relatable design system to connect with Developers (the end users) and CISOs (the tool stack decision makers) within large enterprises. We conducted a market situation analysis, completing a visual and verbal audit of the company and its competitors, and identified white space for SCW to elevate human prevention as the heart of secure coding future. We then carried out employee and customer interviews, and held strategy workshops with the Executive Leadership and Ops Teams.
We co-created a cohesive and compelling new brand blueprint for SCW including: brand strategy, narrative and comms messaging frameworks. The new brand centres on “inspiring intrinsic security”, allowing for positive learning experiences, and showcasing hyper relevant skill building in ways that inspire developers to embrace security.
The brand was launched internally and externally with multiple events and assets, including: Brand Identity Guidelines, an ongoing internal comms program, a manifesto video, bespoke wall mural, Town Hall event and video.
“Working with a team that has a genuine desire to not only understand, but live and breathe the essence of the company to get the job done, is so refreshing. Hotwire worked hard to achieve outcomes and bring out the best in our present and future endeavours from a brand perspective.”
Nick Flude,
Chief Marketing Officer
Secure Code Warrior
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