Get stuck into fast facts, or deep detail on this week’s hottest tech snacks.
AI ethics alliance to put Australian businesses ahead of global curve
Australian employer, business tech and research groups have formed an alliance to tackle responsible AI by developing best practice guidance, tools and training for Australian companies using the high-risk tech.
The Responsible AI Network to be launched on Thursday includes the industry groups alongside standards, ethics and research organisations. No consumer or worker groups are yet involved, with the focus initially on businesses, but more partners are being sought.
The new Ipsos-IAB truth
The first data from the new IAB Australia endorsed Ipsos Iris measurement service confirms social media and search remained the two most popular reasons Australians went online in February (20.9 million users each), marginally ahead of tech sites (20.8 million), retail & commerce (20.6 million), entertainment (20.5 million) and news sites with 20.3 million users.
Google unveils its next generation of AI
Google Cloud CEO Thomas Kurian has outlined the next generation of AI-powered tech features to Google Cloud, Google Workspace, and Google MakerSuite. The company has invested in AI for years, but Kurian says is now at a pivotal point thanks to the capabilities of generative AI – as popularised recently by ChatGPT – which makes a big change in how people interact with their computers.
Adobe Study: Marketers Still Mired to Third-Party Cookies, Not Evolving Their Data Strategies
Adobe has released new research that shows brands aren’t taking the necessary steps to evolve their data strategies, despite serious near and long-term impacts on their businesses.
The global survey of more than 2600 marketing and consumer experience leaders (including 656 APAC respondents) also explores the marketing investments and strategies that set industry leaders apart from the competition.
News Corp releases first look at “Get a read on today” brand platform via Today the Brave
News Corp Australia has revealed a first look at its new unified brand platform, “Get a read on | today” created by Today the Brave.
The multi-channel campaign designed to consolidate News Corp’s various regional and metro mastheads while also retaining and growing its subscriber base will run across TV, digital, social, OOH, and radio.