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Blogs

Can automation breed media talent creativity?
Hotwire Insights
Can automation breed media talent creativity? In recent news, National Indigenous Television...
Is TikTok the best platform for engaging your future workforce?
Hotwire Insights
Is TikTok the best platform for engaging your future workforce? In recent news, News Corp...
How does news and social media discourse differ?
Hotwire Insights
How does news media and social media discourse differ around current affairs? In recent news,...

Opinions

Opinions

How to get content marketing right

Content marketing isn’t new, nor is it complicated.  That being said, it is important. Why? Because now, 85% of consumers seek out trusted information before making a purchasing decision (The Guardian), and 47% of buyers view 3 to 5 pieces of content before engaging with a sales representative (mailchimp). The main benefits of good content marketing include: Increased MQLs and eventual sales Cost savings over traditional outbound marketing Increased customer loyalty and retargeting Better ROI...

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Opinions

Why upskilling is the solution to the tech & comms skills shortages

COVID-19 has had several detrimental impacts on Australia, one of which is the current skills shortage we are seeing across technology/IT, and across marketing and PR/communications.  This skills shortage has seen many brands scrambling to fill roles, which has significant impacts on business growth, not to mention the economy overall. Given Hotwire works across both the comms and technology spaces, we are seeing this skills shortage on two fronts. Rather than addressing shortages with...

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Opinions

Has flexible working lost its meaning?

We’ve all heard it, so I’m not going to reiterate it here, but COVID and the various lockdowns and restrictions have certainly changed the way most Australians work. As shared corporate offices start fading into distant memory, and loungewear became workwear, Zoom fatigue and virtual office scavenger hunts have become the norm. There is a sense, as many of us in Australia adopt ‘Zoom on top: lounge on the bottom’, and try to educate our children at home, that many businesses are waiting for...

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