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Blogs

How tackling misinformation provides brand safety
Hotwire Insights
Platforms are tackling misinformation to provide brand safety for advertisers In recent news,...
inclusive marketing design
Hotwire Insights
The short answer is yes, but this is not to be confused with the systematic...
How are social media platforms leveraging NFTs?
Hotwire Insights
How are social media platforms leveraging NFTs? In recent news, TikTok joins the NFT craze,...

Opinions

Opinions

Why upskilling is the solution to the tech & comms skills shortages

COVID-19 has had several detrimental impacts on Australia, one of which is the current skills shortage we are seeing across technology/IT, and across marketing and PR/communications.  This skills shortage has seen many brands scrambling to fill roles, which has significant impacts on business growth, not to mention the economy overall. Given Hotwire works across both the comms and technology spaces, we are seeing this skills shortage on two fronts. Rather than addressing shortages with...

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Opinions

Has flexible working lost its meaning?

We’ve all heard it, so I’m not going to reiterate it here, but COVID and the various lockdowns and restrictions have certainly changed the way most Australians work. As shared corporate offices start fading into distant memory, and loungewear became workwear, Zoom fatigue and virtual office scavenger hunts have become the norm. There is a sense, as many of us in Australia adopt ‘Zoom on top: lounge on the bottom’, and try to educate our children at home, that many businesses are waiting for...

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Opinions

Transferring data into useful brand strategies

Many companies think data itself will be the silver bullet which magically improves the bottom line. This is not the case, data without insight and choice is like a holiday without planning – an expensive disappointment.  Getting to the right strategic choice means organising and distilling data. This entails examining it in the context of Culture, Consumer, Category and Company, and exploring the macro and micro issues affecting both buyer and seller.  Culture, as the most macro level, is...

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