COVID-19 has had several detrimental impacts on Australia, one of which is the current skills shortage we are seeing across technology/IT, and across marketing and PR/communications. This skills shortage has seen many brands scrambling to fill roles, which has significant impacts on business growth, not to mention the economy overall. Given Hotwire works across both the comms and technology spaces, we are seeing this skills shortage on two fronts. Rather than addressing shortages with...Find out more
We’ve all heard it, so I’m not going to reiterate it here, but COVID and the various lockdowns and restrictions have certainly changed the way most Australians work. As shared corporate offices start fading into distant memory, and loungewear became workwear, Zoom fatigue and virtual office scavenger hunts have become the norm. There is a sense, as many of us in Australia adopt ‘Zoom on top: lounge on the bottom’, and try to educate our children at home, that many businesses are waiting for...Find out more
Many companies think data itself will be the silver bullet which magically improves the bottom line. This is not the case, data without insight and choice is like a holiday without planning – an expensive disappointment. Getting to the right strategic choice means organising and distilling data. This entails examining it in the context of Culture, Consumer, Category and Company, and exploring the macro and micro issues affecting both buyer and seller. Culture, as the most macro level, is...Find out more
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