How are marketers including NFTs in their plans?
In recent news, NFTs continue to gain popularity with marketers and media professionals, TikTok partners with Influencer.com, and Spotify enhances their digital audio advertising, while Snapchat and Twitter voice their concerns on data privacy against the Government.
Should marketers be using NFTs?
Coming into the new year, NFT’s reach is now widespread. But what are NFTs and why should marketers include them in their plans? From trending content across categories including, comedy, food and drink, music and family videos, Marketing Magazine looks back on the most memorable and viral moments in 2021.
Fifteen brands that have jumped on the NFT bandwagon
From community engagement, creative expression, and NFP fundraising, to lead generation, campaign promotion and influencer marketing – CMO identifies which brands are jumping on the NFT hype-train.
Influencer.com joins TikTok marketing partners to give brands access to first-party data
Influencer.com, an influencer marketing and branded content solution, today has become an official TikTok marketing partner and will integrate with the platform’s Creator Marketplace API.
Through this integration, Influencer.com’s clients will be able to access first-party insights from the TikTok Creator Marketplace, the official platform for brand and creator collaborations on TikTok. It presents the opportunity for brands to identify and partner with an expansive group of creators.
Spotify shakes up Podcast Advertising with call to actions cards
Spotify has modernised its digital audio advertising to drive growth for creators and publishers while delivering impact for advertisers.
Call-to-action (CTA) cards will now appear in the app as soon as a podcast ad begins playing and will resurface later on while you’re exploring the Spotify app.
Twitter and Snapchat caution against Government anonymity measures
Twitter and Snapchat have defended online anonymity as the Australian Government continues to develop stringent social media legislation.
As reported by The Sydney Morning Herald, Twitter and Snapchat have voiced privacy concerns over proposed laws that would force Australians to verify their age on many popular websites.