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Privacy Policy


Effective: January 2nd, 2024

As the operators of the website (“Website”), Hotwire Public Relations Limited (“We“, “our”, “Us”) is committed to protecting and respecting your privacy. This Privacy and Cookies Policy (“Policy”) (together with and any other documents referred to therein) sets out the basis on which the personal data collected from you, or that you provide to Us will be processed by Us. Please read the following carefully to understand our views and practices regarding your personal data and how We will treat it.


For the purpose of the General Data Protection Regulation (“GDPR”, from the GDPR implementation date) or, until GDPR implementation date, the Data Protection Act 1998, (collectively the “Data Protection Laws”) the Data Controller is Hotwire Public Relations Limited, Hotwire Public Relations Group LLC, Hotwire Public Relations Germany GmbH, Hotwire Public Relations France SARL, Hotwire Public Relations Spain SL, Hotwire Public Relations Italy Srl and Hotwire Australia Pty Ltd.

EU-U.S. Data Privacy Framework Notice

On July 10, 2023, the European Commission’s adequacy decision for the EU-U.S. Data Privacy Framework (EU-U.S. DPF) entered into force.

We comply with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF as set forth by the U.S. Department of Commerce.  Hotwire Public Relations Group, LLC. has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF.  If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles, the Principles shall govern.  To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit

In compliance with the EU-US Data Privacy Framework program’s principles, we commit to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to the DPF Principles.  European Union and United Kingdom individuals with DPF inquiries or complaints should first contact our Data Protection Officer

Hotwire Public Relations Group has further committed to refer unresolved privacy complaints under the DPF Principles to an independent dispute resolution mechanism, Data Privacy Framework Services, operated by BBB National Programs. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit  for more information and to file a complaint. This service is provided free of charge to you.

If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms.  See

Liability in Cases of Onward Transfers to Third Parties
In compliance with the Data Privacy Framework (DPF) Principles, we are committed to informing our users about our practices regarding the transfer of personal information to third parties.

Accountability for Onward Transfer: In the event that we transfer personal information to a third party acting as a controller, we adhere to the Notice and Choice Principles of the DPF. This means that we provide clear notice to our users about such transfers and offer a choice where appropriate.

Responsibility and Liability: In accordance with the Recourse, Enforcement, and Liability Principle of the DPF, our organization takes responsibility for the processing of personal information we receive under the DPF Principles and subsequently transfer to a third party acting as an agent on our behalf. We shall remain liable if our agent processes such personal information in a manner inconsistent with the DPF Principles, unless we prove that we are not responsible for the event giving rise to the damage.

Current Transfer Practices: As of now, our organization only transfers data as stated in this privacy policy. However, should this practice change in the future, we will update our policy accordingly and ensure compliance with the DPF Principles.


Information we collect from you

We collect and process some or all of the following types of information from you in the course of your use of the website and/or providing our services:

The provision of certain personal data may be required from you to enable Us to provide you use or access of our services. We will inform you at the point of collecting information from you, whether you are required to provide the information to Us.

Information We Collect From Other Sources

We will also obtain personal data from other sources as follows:


Lawful basis for processing

We rely on the following lawful basis for processing:

Purposes of processing

We use information held about you in the following ways:


In addition to the above uses We may use your information (and, where you have consented, permit selected third parties to use your information), to notify you about goods or services which may be of interest to you. Where We do this, We will contact you by electronic means (e-mail or SMS) only if you have consented to such communication. If you do not want Us to use your data in this way please either (i) tick the relevant box situated on the form on which We collect your data (for example, the registration form); (ii) unsubscribe from our electronic communications using the method indicated in the relevant communication; or (iii) inform Us at any time by contacting Us at the contact details set out below.

Industry Information

We maintain databases and lists of publicly available information regarding media contacts, journalists, social media influencers, social media users, subject matter experts and other stakeholders and individuals who make their personal and/or professional information and/or opinions publicly available. These lists are accessed and/or used by us for specific business purposes in conducting its own business and in conducting business on behalf of potential and existing clients. We take reasonable measures to limit the information processed to be relevant to legitimate business purposes and to minimize any risks to individuals associated with the use of such information.

Further we may collect and/or review other publicly available news stories and other journalistic content including content made available through public news sites and social media sites to understand what people are saying about us and our clients. We use this information to provide our services to our clients including ensuring we and our clients are fully up to speed on public opinion in any particular area and are fully briefed when it comes to dealing with the press. We may also use this information to contact those individuals to discuss our clients’ goods and services.  We may also use this information for our own internal administrative and promotional purposes.


We may pass your personal information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf, for example to host our servers.

We may share your Personal Data with third party service providers to:

For example, the personal information we may send contains your email address, phone number, company name and full name to a publication or media outlet as it applies to our services.

These third-party service providers are required not to use your Personal Data other than to provide the services requested by us.

We may disclose your personal data to any member of our corporate group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006 (where applicable).

We may also disclose your personal data to third parties:

Other than as set out above, and save insofar as is necessary in order for Us to carry out our obligations arising from any contracts entered into between you and Us, We will not share your data with third parties unless We have procured your express consent to do so.

Hotwire Public Relations Group LLC



We take appropriate measures to ensure that any personal data are kept secure, including security measures to prevent personal data from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal data to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. Where We process payment transactions, these will be encrypted using SSL technology. Where We have given you (or where you have chosen) a password which enables you to access certain parts of the Website or any website we host, you are responsible for keeping this password confidential.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where We are legally required to do so.

Unfortunately, the transmission of information via the internet is not completely secure. Although We will do our best to protect your personal data, We cannot guarantee the security of your data transmitted to the Website; any transmission is at your own risk. Once We have received your information, We will use strict procedures and security features to try to prevent unauthorised access.

The Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and terms of use and that we do not accept any responsibility or liability for these policies and terms of use. Please check these policies before you submit any personal data to these websites.

Keeping your personal data up to date

If your personal details change you may update them by contacting Us using the contact details below. If you have any questions about how We use data collected which relates to you, please contact Us by sending a request by email to the contact details below.

We will endeavor to update your personal data within seven (7) working days of any new or updated personal data being provided to Us, in order to ensure that the personal data We hold about you is as accurate and up to date as possible.

How long we keep your personal data

The time periods for which we retain your personal data is dependent upon the purposes for which we use it. We will retain it for as long as you are a registered subscriber or user of our services or for as long as we have another business purpose to do so. Thereafter, for no longer than is required or permitted by law, by our Retention Policy, reasonably necessary for internal reporting and reconciliation purposes, or to provide you with feedback or information you might request.

Where we store your personal data

All information We hold about you is stored on our secure servers within the EEA.

The data that We collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”), or the United Kingdom. It may also be processed by staff operating outside the EEA who work for Us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your orders, the processing of your payment details and the provision of support services.

Such countries do not have the same data protection laws as the United Kingdom, and the EEA . Whilst the European Commission has not given a formal decision that such countries provide an adequate level of data protection similar to those which apply in the United Kingdom and EEA, any transfer of your personal data will be subject to EU-U.S. Privacy Shield or under a European Commission approved contract or through a series of intercompany agreements based on the Standard Contractual Clauses authorized under the EU Data Protection Directive 95/46/EC and (as permitted under Article 46(5) of the General Data Protection Regulation that are designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal data.

If you would like further information please contact Us OR our Data Protection Officer (see ‘Contact’ below). We will not otherwise transfer your personal data outside of the United Kingdom OR EEA or to any organisation (or subordinate bodies) governed by public international law or which is set up under any agreement between two or more countries.


Under the General Data Protection Regulation, you have a number of important rights free of charge. In summary, those include rights to:

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:


We hope that We or our Data Protection Officer can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. A list of Supervisory Authorities is available here:

The supervisory authority in the UK is the Information Commissioner who may be contacted at or telephone: 0303 123 1113.


We reserve the right to modify this Policy at any time. Any changes We may make to our Policy in the future will be notified and made available to you using the Website. Your continued use of the services and the Website shall be deemed your acceptance of the varied privacy policy.


We may collect information about your mobile phone, computer or other device from which you access the Website including where available your IP address, operating system and browser type, for systems administration and to report aggregate information to third parties affiliates. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual. We may, however, use such information in conjunction with the data We have about you in order to track your usage of our services.

Our Website uses cookies to distinguish you from other users of our Website. This helps Us to provide you with a good experience when you browse our Website and also allows Us to improve the Website. By using our Website you agree to our use of cookies as more specifically set out below.

A cookie is a small file of letters and numbers that We store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

The cookies We use include:

Some cookies you will notice

Essential (Strictly Necessary and Functional) 1st Party cookie(s):

The following cookies maybe witnessed

PHPSESSIDhotwireglobalThe PHPSESSID cookie is a Necessary cookie which is native to PHP and enables websites to store serialized state data. On Hotwire Global websites, it is used to establish a user session and to remember things like previous clicks and basic interactions.24 hours from set/update or when the user’s session is terminated.  
privacy_policyhotwireglobalFunctional Cookie used to let the site know that the user has accepted the use of Analytical and Targeting cookies in current and future sessions for the lifespan of the set cookie.30 Days from set/update

By clicking “Accept” you will see the following 3rd Party Cookies:

Analytical Cookie(s)


The following cookies maybe witnessed:

_hjIncludedInPageviewSample _hjIncludedInSessionSample

HotJar cookie used to identify user behaviors on our website to improve efficiencies, load time, and relevancy30 Minutes from set/update   
Persistent cookie used to identify user behaviors on our website to improve efficiencies, load time, and relevancy24 hours from set/update  

We use Google Adwords, Tag Manager and Analytics to provide basic statistics and analytical tools for search engine optimization (SEO) and marketing purposes.

Read Google’s overview of privacy and safeguarding data & opt-out practices :

_gaGoogle AnalyticsRegisters a unique ID that is used alongside _gid and other Google Cookies to generate statistical data on how the visitor uses the website.2 Years from set/update   
_gidGoogle AnalyticsUsed by Google to specifically store and count pageviews and related data.24 hours from set/update
Google Analytics, Google Advertising. Used by Google Universal Analytics (UA) and Ads to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.1-30minutes from set/update  

Google AdvertisingUsed by Google Advertising Platforms (Ads) to attribute advertisements to onsite website activity.24 hours from set/update  
_gtmGoogle Tag ManagerA session cookie used by Google Tag Manager for when Preview / Debug Mode is active.Removed when a user’s session is terminated.

The following Targeting Cookie(s) are witnessed:

Salesforce Pardot

Stores an ID that is used to match against a known contact for form pre-population, personalization, and to collect visit data. Salesforce Pardot Data Handling Practices: hours Years from set/update.  
lfuuid    Lead Forensics
Lead Forensics identifies public IP addresses of visitors, then uses these addresses to match user activity against known organizations that are registered and held securely within the Lead Forensics own database.9 years 6 months from set/update  

Please note that third parties’ affiliates may also use cookies, over which We have no control.

You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our Website.


This section is specific and applies only to web visitors who are California residents, under the meaning of Section 17014 of Title 18 of the Cal. Code of Regulations.

For the purpose of the California Consumer Privacy Act 2018 (“CCPA”) the business is Hotwire Public Relations Limited, Hotwire Public Relations Group LLC, Hotwire Public Relations Germany GmbH, Hotwire Public Relations France SARL, Hotwire Public Relations Spain SL, Hotwire Public Relations Italy Srl and Hotwire Australia Pty Ltd.

We are complying with the CCPA and considering its underlying principles in how we think about customer trust and data privacy as a core pillar of our business. We are providing this CCPA-specific privacy notice to supplement the information and disclosures already contained above.

The personal information which we collect is noted above under the “Your Personal Information” heading.

The purposes for the collection and use of the personal information are detailed above under the “Use We Make of Your Personal Information” heading. The disclosure of your personal information is detailed under the “Disclosure of your Personal Information” heading.

What Personal Information Do We Sell?


Under the definitions of “Sell” and “Sale” in the CCPA, we do not sell your personal information, nor do we sell the personal information of minors under 16 years of age, without affirmative authorization.


Under the California Consumer Privacy Act 2018 you have a number of important rights. In summary, those include rights to:

For further information on each of those rights, see the CCPA Fact Sheet from the Office of the Attorney General California:

If you would like to exercise any of those rights, please:

Personal Information Collected in the previous 12 months.

The chart below outlines the categories of Personal Information (which are defined by the CCPA, not us) that we have collected and/or disclosed for a business purpose in the preceding twelve months. The examples of Personal Information provided for each category are taken from the CCPA and are included to help you understand what the categories mean.

To summarize, we collect, and have collected personal information about our visitors in the preceding 12 months in the following categories:

CategoryWe CollectWe discloseWe sell
Identifiers Examples: Name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers. YESYESNO
Categories of Personal Information Examples: Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.  NONONO
Characteristics of Protected Classifications under California Examples: Race or colour, ancestry or national origin, religion or creed, age (over 40), mental or physical disability, sex (including gender and pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity or expression, medical condition, genetic information, marital status, military and veteran status.  NONONO
Commercial Information Examples: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.  NONONO
Biometric Information Examples: Physiological, biological, or behavioral characteristics, including DNA, that can be used, singly or in combination with each other or with other identifying data, to establish individual identity, such as imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.  NONONO
Internet or Other Electronic Network Activity Information Examples: Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application or advertisement.  NONONO
Geolocation Data Examples: Precise physical location.  NONONO
Sensory Information Examples: Audio, electronic, visual, thermal, olfactory, or similar information.  NONONO
Professional or Employment Related Information Examples: Job application or resume information, past and current job history, and job performance information.  YESNONO
Non-Public Education Information Examples: Records that are directly related to a student maintained by an educational agency or institution or by a party acting for the agency or institution.  NONONO
Inferences drawn from Personal Information Examples: Consumer profiles reflecting a consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.  YESYESNO

Contact Us

Click below to submit a data request to this business. You will be redirected to a form where you will be required to provide your details.

Submit Data Request

or mail us at Hotwire, Level 2, 69 Wilson St, London EC2A 2BB, UK.