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Hotwire Headlines #63

Hotwire Australia

What can an election teach us about the impact of a positive customer experience?

In recent news, , Australian regulators join forces to regulate digital platforms and Pinterest takes the number one spot in digital platforms for inspiration. Meanwhile, the Federal Election sees Meta gearing up to combat misinformation, while new research shows the relationship between quality CX and voting.

Australian authorities collaborate to keep an eye on digital platforms

Australian regulators, including competition watchdog ACCC and media authority ACMA, have joined forces to form the Digital Platform Regulators Forum.

The forum includes the Australian Competition and Consumer Commission (ACCC), the Australian Communications and Media Authority (ACMA), the Office of the Australian Information Commissioner, and the Office of the eSafety Commissioner.

The group aims to increase cooperation and information sharing between digital platform regulators on the common areas of the group’s work, including approaches to regulation.

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Study: Pinterest Ranks Number One for Inspiration & Works as a Spark for Action

During its second annual global advertiser summit “Pinterest Present”, this year under the theme ‘It’s different here’, Pinterest unveiled new research on the power of ‘inspiration’ that proves that inspired people are more likely to act.

Local data shows: Pinterest inspires its users more than any other digital platform with new ideas (86 per cent) and inspires pinners to act and either buy or try something new (83 per cent). Australian users perceive Pinterest as a space where they feel positive (72 per cent), much more so than with other platforms, leading to shoppers on Pinterest outspending people on other platforms by two times every month.

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New research aims to demonstrate why digital advertising planning needs a rethink

Latest ThinkPremiumDigital report into digital video advertising exposure and attention shows premium content is delivering 25 times the impact of social and YouTube

ThinkPremiumDigital’s general manager is hoping new research showing advertisers would need five hours of video time on social media to get the same amount of attention with premium video placements in 12 minutes can kickstart a new conversation around the digital planning process. 

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Meta’s strategy to combat misinformation for 2022 Federal Election

Meta has announced the measures they will be taking to combat misinformation and election interference in the lead up to the Australian Federal Election, tipped for May this year.

Head of public policy for Meta Australia, Josh Machin, outlined Meta’s comprehensive strategy for ‘promoting safety and integrity’ across the company’s platforms, which include Facebook, Messenger, WhatsApp and Instagram, ahead of the election.

The measures include the expansion of Meta’s Australian third party fact-checking program, with RMIT Fact Lab set to commence work for the program alongside Agence-France Presse and the Australian Associated Press, from the 21st of March.

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New Research Shows That Quality of CX in Government Affects Votes

Just over half of Australians and New Zealanders (53 per cent) said their customer experiences of interacting with government services directly affect how they vote, according to new Qualtrics research released today, with 25 per cent saying it has a significant impact.

With government agencies across the countries working to modernise and expand their services in response to changing resident demands, expectations, and behaviours, findings from the Qualtrics study – taken from Experience Management for Government – reveal the importance of delivering positive CX in these new environments.

Alongside voting preferences, two-thirds also said the experience provided by government agencies, such as available information and booking systems, impacted their decision to get a Covid-19 vaccine. For 26 per cent it had a significant impact on their decision.

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