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Hotwire Headlines #67

Hotwire Australia

Which marketing investments are generating the greatest brand growth?

In recent news, an Australian-first disinformation technology launches and research reveals that young Aussies will be influenced by politicians’ online behaviours ahead of the Federal Election. Meanwhile, reports show that investing in digital customer engagement and sustainability can drive revenue and brand growth respectively.

Twitter research reveals politician’s online actions influence young Australian’s votes

Ahead of the Federal Election, research from Twitter Australia reveals that a politician’s online actions and behaviour are extremely important to young Australians aged 18 to 24, with 63 percent saying this would influence their vote, compared to 47 percent of the total population.

The research, conducted in partnership with YouGov, also found more than one in three young Australians believe action on climate change to be the most important political issue when deciding who to vote for, followed by the economy and healthcare (including COVID-19).

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Investing in digital customer engagement generated 64% revenue growth for Australian companies

Research released by Twilio, part of the company’s third annual State of Customer Engagement Report, found that investment in digital customer engagement and personalisation technologies has significant, measurable, positive impact on customer retention and trust — and on revenues.

The study found, as a result of the investment in digital customer engagement, companies have boosted total revenues by an average of 64%.

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Report reveals opportunity for brand growth in sustainability

A new study of 2,040 Australians, titled Who Do You Believe?, has found there’s a big opportunity for brand growth for those companies that become leaders in the sustainability space and take greater tangible action on social and environmental issues.

Almost three out of four Australians could not name a single brand or business they believe is helping improve social or environmental issues.

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Pinterest expands misinformation policy to cover climate change

Pinterest is expanding its existing misinformation policy to include climate change. The app will now prohibit any organic or advertising content that may harm the public’s well-being, safety or trust.

This includes content that denies the existence or impacts of climate change, false or misleading content about climate change solutions, content that misrepresents scientific data, including by omission or cherry-picking, and harmful, false, or misleading content about public safety emergencies including natural disasters and extreme weather events.

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Australian first disinformation technology launches ahead of Federal Election

The Judith Neilson Institute for Journalism and Ideas (JNI) has invested in cutting-edge disinformation detection and tracking software techniques to be used for the upcoming Australian Federal election.

Under the Mosaic Project, JNI aims to provide a social media disinformation track, trace and debunking services for newsrooms around Australia. The Project will act as a free and open source service for editors and journalists whose time and resources are already stretched during the campaign.

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