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Are social ads actually reaching target audiences?
Hotwire Insights
Are marketers' social ads actually reaching their target audience? In recent news, research...
Which marketing investments are generating the greatest brand growth?
Hotwire Insights
Which marketing investments are generating the greatest brand growth? In recent news, an...
Hotwire Insights
What cultural trends will marketers see in 2022? In recent news, research reveals Australia’s...
Why are marketers breaking their brand promise?
Hotwire Insights
What happens when marketers don't align brand experience with brand promise? In recent news,...
How are marketers driving TikTok engagement?
Hotwire Insights
How are Australian marketers driving engagement on TikTok? In recent news, Workplace from Meta...
Which social content trends took hold of 2021?
Hotwire Insights
Which content trends took hold of social media in 2021 according to the platforms...
The role of podcasts in media's storytelling arsenal
Hotwire Insights
Are podcasts the latest 'must-have' in media's storytelling arsenal? In recent news, the...
How is media consumption influencing behaviour?
Hotwire Insights
Which social media trends will take hold of 2022? In recent news, Instagram's newest feature...
How tackling misinformation provides brand safety
Hotwire Insights
Platforms are tackling misinformation to provide brand safety for advertisers In recent news,...
How are social media platforms leveraging NFTs?
Hotwire Insights
How are social media platforms leveraging NFTs? In recent news, TikTok joins the NFT craze,...