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Hotwire Headlines #70

Hotwire Australia

How does news media and social media discourse differ around current affairs?

In recent news, new guidelines designed to keep Australian journalists safe online are released, as News Corp moves to acquire financial content hub Stockhead, and new research shows that Aussie interest in the election is declining as well as a stark contrast between news media and social media discourse on the topic.

Meltwater’s social media tracking shows Aussies are losing interest in the election

New insights from media intelligence company Meltwater has found that interest in the election campaigning is waning, with comparison of news coverage and social media discourse telling very different stories about party preference and sentiment.

Meltwater’s real time insights in its Election Centre Custom Dashboard show that at the halfway mark of this Election campaign, Australians are steadily posting less on social media about the Election, with voter discussion down 29 per cent this week across Facebook, Instagram, Twitter, Reddit and TikTok.

The Dashboard has also revealed there is a stark contrast in sentiment between news media coverage and social media discourse about the Election.

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The eSafety Commissioner and ABC have partnered to release online safety guidelines for journalists

The ABC and Australia’s eSafety Commissioner have collaborated to release best practice guidelines designed to help protect journalists and newsrooms from online abuse.

Launched on UNESCO’s World Press Freedom Day today, the guidelines align with this year’s theme of “Journalism under digital siege”.

The resources include tips for media organisations in supporting staff to manage and mitigate the risk of social media abuse—including some of the practical steps the ABC is taking to prepare for and respond to social media abuse.

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News Corp buys digital finance publication Stockhead

News Corp Australia has today acquired digital finance news group Stockhead, as part of a strategic investment strategy, with The Australian marking the occasion via a 12-page print insert and stories published on and across state-based mastheads.

Stockhead, founded in 2017, has built a successful financial information and commercial content business specialising in small cap companies listed on the ASX, after company founders David Greer and Jonathan Younger identified the lack of attention on the sector as a significant market gap.

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Following in marketers’ footsteps, how can CX leaders can broaden their scope of impact?

It’s time for customer experience leaders to open the aperture and think more broadly about the ways they can impact, align with and accelerate key business initiatives, says Forrester’s CX executive partner and senior analyst, Su Doyle.

Speaking to CMO ahead of the analyst firm’s CX APAC conference in Sydney on 10-11 May, Doyle said the trajectory of customer experience leadership maturity today is following a similar path to marketing leadership in terms of demonstrating value of widespread business benefit.

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