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Hotwire Headlines #71

Hotwire Australia

Is TikTok the best platform for engaging your future workforce?

In recent news, News Corp announced strong digital subscriber gains in the ad market, Nine launched a new campaign success platform for marketers, and LinkedIn joined TikTok to launch a new channel and campaign to engage the younger generation in their career path.

News Corp reports rebound in ad market and strong digital subscriber gains

News Corp posted a record revenue of $US2.49 billion, up 7% for the March quarter as digital advertising revenue surged.

The News Media segment continues to benefit from the rebound in the advertising market, new content licensing revenues and strong digital subscriber gain as it rises by 15%.

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Nine’s new platform to help brands gain greater insight into campaign success

Nine has launched significant technology initiatives to bring brands closer than ever before to Nine’s 15 million signed-in users.

Audience Profile is a planning tool that will assist with the way marketers identify which 9Now programs or Nine websites most efficiently reach their target audience, while Audience Explorer is a new and enhanced dashboard utilising Nine’s rich first-party data for campaign measurement.

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LinkedIn joins TikTok to launch new channel and campaign to help teens navigate the world of work

LinkedIn has today launched a new local TikTok channel designed to support the next generation of Australian professionals to navigate the ever-changing world of work. The content will cover everything from interview hacks, work-life balance, and cliché office water cooler chat.

LinkedIn is partnering with a cohort of local TikTok creators called #TheTeammates which come from diverse communities and backgrounds, have varying levels of experience across a range of industries, and bring a unique perspective on how to get started and be successful in the early days of your career.

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A modest decline in Australians’ consumer confidence

According to market research company, Roy Morgan, inits latest Consumer Confidence report, 24% of Australians say their families are ‘better off’ financially than this time last year—compared to 37%, who say their families are ‘worse off’ financially.

The study also shows that this is the lowest level of consumer confidence at the start of a tightening cycle since the inflation targeting regime began in the early 1990s.

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Australia had the highest growth rate in high quality data in APAC

According to the flexible data solutions provider, Lotame, the purchase of high-quality, third party audience data increased 25% globally from 2020 to 2021.

Throughout 2021, Australia drove the highest growth within the APAC region and ranked in the top three markets for highest growth globally, with Australia Job Seekers experiencing a 365% increase year-over-year

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