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Hotwire Headlines #77

Emma Phillpot

Deliver impact with the latest in marketing and innovation.

In recent news, research finds the whopping amount lost to payment redirection scams, why MarTech is an untapped potential, SBS launches a new tool allowing advertisers to compare census data, PRIA provides relief to the communication and PR industry and how businesses can do better in supporting LGTBQIA+ staff.

Payment redirection scams cost Australian businesses $227M last year

Australian businesses lost $227 million to payment redirection scams in 2021, a 77 per cent increase compared to 2020, the ACCC’s latest Targeting Scams report has revealed.

The report compiles data from Scamwatch, ReportCyber, major banks and money remitters, and other government agencies. It shows that payment redirection scams, also known as business email compromise, were the most financially damaging scams for Australian businesses in 2021.

Based on Scamwatch data alone, false billing scams, which include payment redirection scams, had the highest losses with $6.7 million.

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Study: Half of Marketers say MarTech Could Increase Revenues by 40% in Next Five Years

Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues – but also admit that current levels of investment are insufficient to enable effective digital transformation, according to new research by software firm Pegasystems.

The global study, conducted by research firm iResearch, surveyed marketing leaders from 11 countries in the Americas, Europe, and Asia-Pacific for their thoughts on the evolution of the marketing function over the next five years.

The study found that more than half (51 per cent) of marketing leaders felt that investment in MarTech could increase revenues by 10 per cent to 40 per cent over the next five years. However, 59 per cent also admit that they haven’t been allocated enough budget to deliver truly effective digital transformation.

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SBS Launches Multilingual Australian Census Explorer

SBS has launched the Australian Census Explorer, a tool designed to allow advertisers to explore and compare census data from 2021 back to 2011.

“SBS is proud to launch the SBS Australian Census Explorer, a powerful tool for anyone looking to get a clear picture of multicultural Australia in 2021-22,” said Adam Sadler, director of media sales for SBS. “For marketers and agencies SBS Media expects the website to have a broad application through the website’s ability to provide data visualisations of rapidly evolving demographics of Australia.

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PRIA wants migration reform for skilled workers

The Public Relations Institute of Australia (PRIA) has launched the Migration Taskforce, advocating for migration reform to provide relief to the communication and PR industry’s entrenched skills shortage.

The Taskforce will advocate for the National Skills Commission to include communications and PR professionals on the Long-Term Strategic Skills List, allowing permanent residency for migrants.

With supporters from 15 communications agencies, the Taskforce seeks to change Australia’s migration settings.

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Brands urged to do more to support LGTBQIA+ staff; almost 50% still face discrimination

As brands wrap up their pride celebrations, nearly half of the LGBTQIA+ community are still experiencing discrimination in the workplace, according to The Body Shop’s inaugural Out for Love report.

The B-Corp certified cosmetics company last month published its findings, have conducted the research earlier this year in partnership with LGBQTIA+ youth organisation Minus18, with the data’s publication coinciding with the publication of the 2021 Census.

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