Background Image

Hotwire Headlines #84

Emma Phillpot

Deliver impact with the latest in marketing and innovation

In recent news, studies show the rising prices from inflation that are destroying Aussie brand loyalty, more than half of Australians are ok to watch ads on streaming services, the shocking stats about customer data, why Maccas might pause Twitter advertising and the spike in ad revenue for commercial radio in October . 

Study: Rising prices from inflation is destroying Aussies’ brand loyalty

65% of Australians have revealed inflation and the rising cost-of-living have made them leave brands they were previously loyal to in order to save money, according to new research by customer engagement platform, Emarsys. 

Emarsys’ annual Customer Loyalty Index examines factors that impact Australian consumers loyalty towards brands and retailers. The Index 2022 surveyed over 11,000 consumers across 5 countries, including 2,000 Australians, to find out how customer loyalty is shifting following a year of pandemic recovery that led to global inflation and increased cost of living around the world. 

In Australia, the ‘price-tag-takes-all’ attitude continues to be a dominating force behind consumers’ loyalty towards brands. For the second year in a row, the majority (52 per cent) of Aussie consumers fall under Incentivised Loyalty, amongst the five loyalty types defined by the Loyalty Index. 

Read More

Australians say ads on streaming services are ok 

Australians engage best with ads delivered on ad-supported streaming services compared to linear TV or paid subscription services, according to a study by Samsung Ads in partnership with global market research agency Verve. 

More than half (54%) of Australians surveyed said they watch ads on ad-supported services either in part or full, whereas this figure doesn’t exceed 40% on any other TV platform types included in the study. 

Read More

Shocking statistics about customer data every marketer should know 

The metaverse is creating an entirely new feedback loop and opportunity for business. Its enabling

In this latest customer insights article, Amperity unveils some startling facts and figures about customer data and shares some tips for marketers to manage their data more effectively in the year ahead. 

Marketers, brands and retailers continue to struggle with the growing volumes of duplicate, fragmented, ‘dirty’ customer data, which is muddling their efforts to get a clear view of who their customers actually are. And it’s costing businesses millions of dollars in revenue. 

Read More

Omnicom recommends clients pause twitter advertising  

With the launch of its ad funded tier Netflix has the potential to create a seismic shift in terms of media

The news comes from an internal memo titled “Twitter – Continued Brand Safety Concerns,” which cites the recent spate of brand impersonation that could have “potential serious implications” for companies on the platform. It also mentions the huge Twitter layoffs and senior resignations as concerns for advertisers. 

There is evidence that brand safety has risen sharply to a level most would find unacceptable.  

Omnicom has recommended pausing activity on twitter in the short term until the platform can prove it has reintroduced safeguards to an acceptable level and has regained control of its environment.  

Read More

Metro commercial radio ad revenue up 7% in October 

Ad revenue for metropolitan commercial radio stations grew by 7% to $62.91 million in the month of October compared to $59.06 million a year ago, according to industry body Commercial Radio and Audio. 

This result marks the 20th successive month of year-on-year growth and reflected strong ad spending across the categories of insurance, home furnishings and electrical retailers, travel, sport, and education. 

Commercial radio ad revenue growth was prompted by the strength of the Melbourne and Sydney markets which account for nearly two-thirds of total revenue. Melbourne led the way increasing by 22.3% to $21.53 million, and Sydney increasing by 5% to $18.76 million. 

Read More