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Insights that
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Why are marketers breaking their brand promise?
Hotwire Insights
What happens when marketers don't align brand experience with brand promise? In recent news,...
How is media consumption influencing behaviour?
Hotwire Insights
Which social media trends will take hold of 2022? In recent news, Instagram's newest feature...
Brands engaging with Gen Z
Uncategorised
What brand values do consumers favour in 2021? This week, studies reveal Australian consumers are...
What brand values do consumers favour in 2021?
Hotwire Insights
What brand values do consumers favour in 2021? This week, studies reveal Australian consumers are...
Celebrating_Rebrand_Engagement
Insights
It feels like every day another company announces a rebrand. Whether large or small, global or...
Insights
So much talk in marketing circles right now is focused on the importance of brand purpose. The...