Get stuck into fast facts, or deep detail on this week’s hottest tech takes.
Digital audio advertising spend at $221m in 2022
The size of Australia’s digital audio advertising market including podcasts, music and radio streaming has been revealed for the first time, with ad spend hitting $221.2 million in calendar year 2022, according to the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC.
The figures show streaming attracted $138.7 million of the ad spend pie, while podcasting accounted for $82.5 million or 37% of total digital audio spend. The figures were made available as a result of industry collaboration between IAB Australia and Commercial Radio & Audio (CRA).
Coke could soon use AI for ad targeting & personalisation
Coca-Cola could be set to use generative AI tech to create personalised ad copy, imagery, and targeted messaging.
The company announced that it would be working with consultancy Bain & Company and OpenAI, the team behind ChatGPT and image generator DALL·E.
“Coca-Cola’s vision for the adoption of OpenAI’s technology is the most ambitious we have seen of any consumer products company,” said head of go-to-market at OpenAI.
It also said that Coca-Cola is already using ChatGPT and DALL·E to improve its marketing.
Meta uncovers history of Pride using AR
As the Sydney Gay and Lesbian Mardi Gras continues its celebrations, The Pride History Group has partnered with tech company Meta, launching a ‘Walk With Pride’ augmented reality (AR) filter on Instagram.
A range of interactive features across Meta’s platforms are supporting the LGBTQIA+ community and are celebrating Sydney WorldPride.
The AR filter is across six iconic sites in Sydney, allowing users to go on a journey in understanding and recognising the key places and moments in LGBTQIA+ history.
Users will be able to see quotes and historical images come alive, allowing users to interact with buildings and walk through the iconic sites that have shaped pivotal moments in LGBTQIA+ history.
Sydney Morning Herald is the most read Australian paper
The Sydney Morning Herald has remained Australia’s most-read news brand, beating out The Age and The Herald Sun by some margin.
Data from Roy Morgan and Think News Brands has shown that the SMH gets almost 50 per cent more readers than The Age.
However, despite 97 per cent of Aussies saying that they engage with news content every month, there has been a slight softening for news consumption, down 0.5 per cent compared to the same period in 2021 with 20.6 million Australians getting the low-down on goings on.
Meta launches paid subscription to verify accounts and provide added imposter protection
Meta is introducing a new verification subscription bundle for users across Facebook and Instagram in Australia and New Zealand offering impersonation protection and access to increased visibility and support.
The Meta Verified subscription offering will provide users with a verified badge, “confirming you’re the real you and that your account has been authenticated with a government ID” tech.