The Australian tech sector is the third largest contributor to Australian GDP, accounting for $167BN of GDP; and 861,000 jobs 1 . However, it may be that Australian Tech Brands are lagging behind by prioritising product over people in their brand strategies and messaging. Are they limiting their chances for business success at a critical moment in this rapidly expanding sector? And can the detail of how a brand is built, impact business success?
Our breakthrough study with the University of Sydney Business school shows that, more than simply impacting your business; getting the semiotics of your brand right can deliver a series of incremental gains to impact the top and bottom lines. Powered by robust academic research, balanced by real world examples, this is a first of its’ kind study.
Download the Decoding Tech Brands report today, to discover how to get a head start on building your brand right, from the start, by: