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Hotwire Headlines #28

Deliver impact with the latest digital marketing insights

Marketing is dramatically changing and it’s time-consuming to stay on top of the latest trends—and to predict which of them will lead to innovative, effective, marketing strategies.

This week, we’re looking at the rise of the esports sector and how marketers can tap into this growing community, the influence of loyalty programs on Gen Z brand loyalty, and how consumers are responding to AR marketing.

Game on: Brands and the rising popularity of esports

When COVID-19 led to the postponement of major sporting competitions around the globe, there was one form of contest that surged—even if some experts might not recognise it as such. The esports sector was the clear winner in 2020, with burgeoning player participation and viewer numbers coming through on platforms such as YouTube Gaming and Amazon’s Twitch. But despite growing opportunity, many marketers are still hesitant when it comes to investing in esports. Learn more about the rise of the esports sector and how marketers can tap into this growing audience and community to build brand through the funnel.

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7 lessons in embracing modern B2B marketing

Brand reinvigoration has sat top of the agenda for Epicor’s global chief marketing officer, Paul Stoddart, since taking up the reins just over 12 months ago. But rather than fall into the trap of traditional B2B marketing, Stoddart has set up a distinct playbook for how he’s approaching the task. Here, Stoddart shares his learnings around the way B2B marketing needs to be addressed and how he’s applying these to Epicor’s approach.

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Loyalty research reveals that Gen Z is the most loyal generation

The results of the ninth annual Australian customer loyalty and loyalty program research study ‘For the Love of Money’ are in. The study conducted by The Point of Loyalty focused on the impact of COVID-19 on brand loyalty in 2020 and the influence of such programs in 2021. Read on to learn about the top three considerations for members when providing their personal details to loyalty programs and how these programs have improved over time.

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Three common mistakes marketers are making with cloud-based systems

The future of remote work depends on reliable, affordable and extensible methods for businesses going digital to store and interact with customer data remotely. As part of their digital transformations, businesses should ensure they equip their digital marketers with the proper knowledge and training to avoid common mistakes and make the most of their customer data on cloud-based systems. Learn why the most successful among them use cutting-edge automation and store their data on cost-effective cloud-based hosting systems.

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What role does Augmented Reality play in shaping consumer behaviour

Deloitte Digital and Snap Inc. partnered to create a comprehensive and global Augmented Reality (AR) study. The study looks at how brands can leverage AR to create personalised, engaging experiences that consumers have come to expect, and specifically how consumers respond to AR marketing. Learn how AR experiences aren’t just a fun one-off to drive awareness, but a meaningful marketing tool that actively engages a mass audience at scale while pushing them through the full marketing funnel.

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