Background Image

Insights that
sparks imagination

the words Flip the Focus appear in black graffiti style text on a white textured background. A human finger flicks the F on Flip, and a megaphone amplifies the whole phrase.
Female Founders
We're excited to unveiled a new series, bringing voices from technology and marketing together...
Which marketing investments are generating the greatest brand growth?
Hotwire Insights
How can marketers combat the increasing rate of customer turnover? In recent news, Australian...
Why are marketers breaking their brand promise?
Hotwire Insights
What happens when marketers don't align brand experience with brand promise? In recent news,...
How are marketers driving TikTok engagement?
Hotwire Insights
How are Australian marketers driving engagement on TikTok? In recent news, Workplace from Meta...
inclusive marketing design
Hotwire Insights
The short answer is yes, but this is not to be confused with the systematic...
Which social media trends will take hold of 2022?
Hotwire Insights
How are Australians engaging with brand content? In recent news, News Corp releases new...
Are marketers ready for the end of cookies?
Hotwire Insights
Are marketers ready for the end of cookies? This week, we explore the dependency of Australian...
Engaging audiences with athlete influencers and accessible marketing
Hotwire Insights
Engaging audiences with athlete influencers and accessible marketing This week, we look at the...
What brand values do consumers favour in 2021?
Hotwire Insights
What brand values do consumers favour in 2021? This week, studies reveal Australian consumers are...
How CMOs can navigate the cyber landscape
Uncategorised
How CMOs can navigate the cyber landscape This week, we look at the rise of first-party cookies,...

Enquire Now