Championing Snapchat in Australia

Champs, A Snap Series

Project Scope
Art direction 
Print & merchandise 
Strategic communications 


Snapchat is reinventing the camera to improve the way people communicate, live in the moment, learn, and have fun. They came to us to create the 2021 launch event for the annual Snap Media Agency training program in Australia. With video conference fatigue a very present issue, Snap needed to ensure that their training program launch would replicate previous IRL success –entirely online.



​Why stop with the launch? We reinvented traditional teaching methods to create an entirely online Series, and built a creative community around it. We filled it with a celebration of Snap centric, bingeworthy content, and the attendees themselves. And as befits Snap Australia, we gave it a uniquely Aussie name – Snap Champs. Reality TV meets Gruen in a season like no other – with a Premier, Episodes, Finale, one Host; and challenges to embed and gamify learning amongst the Media Agency Champs.​


Swag boxes, a teaser Trailer, eDM, Blog and Social Media posts announced and coincided with the Champs Launch, driving the Champs to attend. A unique OhYay video conferencing interface was built with the Snap internal team, and this plus the episodic teasers, eDMs and blogs for Champs continued to hero the individual Champs and celebrate Snap throughout the series.​


"The Hotwire team’s creative approach to create a series and community, was so exciting for us all at Snap. The Champs themselves are sharing unboxing videos of their swag and bragging about their attendance on their socials. There’s even FOMO from agency people who weren’t nominated to attend. Champs is the must see series of 2021."

Allanah Poole,
APAC Business Marketing Manager

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