Success Story
Dominating the 5G agenda
10,000
Pieces of media coverage hailing 5G as key topic
299%
Increase in unique visitors to Qualcomm’s 5G website pages
80%
Of Qualcomm media coverage included key 5G messaging
1075%
Growth in engagement for Qualcomm’s European socials
Discover
With 5G the event focus, we faced the challenge of making Qualcomm cut through the noise at MWC. Making a success of such major events requires advance planning and preparation. This sounds obvious but it goes beyond pitching for briefings before the beginning of the show.
1 Plan
Qualcomm wanted to be at the centre of the conversation on the future of telecoms before, during and after MWC across seven European markets. We drafted a key insights report and recommendations in advance and pre-briefed 70 media outlets via seven roundtables across Europe.
2 Deliver
To dominate,we guided media to Qualcomm’s ‘5G Industry Moment’ with 30+ wireless partners and wrote a speech for Qualcomm EMEA President Enrico Salvatori. We supported this with placed thought leadership content, top-tier media briefings and social media management.
3 Prove
Over 10,000 pieces of earned media coverage in titles like The Telegraph, Les Echos, Wired.it, Bloomberg and Business Insider, hailing 5G as the show’s key topic. 80% of Qualcomm coverage included key 5G messaging; 18 pieces/videos featured EMEA President Enrico Salvatori.
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