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Hotwire Headlines #52

November 18, 2021

Lara Johnstone

Are podcasts the latest ‘must-have’ in media’s storytelling arsenal?

In recent news, the latest ‘State of CX Leadership’ report reveals a misalignment in customer experience leadership, online news publications news.com.au and PEDESTRIAN.TV jump on the podcast bandwagon, and the power of TikTok in the e-commerce space is realised.


CMO’s new State of CX Leadership report finds functional misalignment hampering CX efforts

More than one in five customer experience (CX) leaders are facing a disconnect between KPIs and metrics with marketing counterparts, hampering alignment and consistency across an organisation’s customer approach.

That’s just one of the many findings revealed in CMO’s inaugural State of CX Leadership report, released this week. This new annual research initiative is about gauging the state of customer experience leadership across Australian organisations today, both in terms of functional role and structure, as well as position and influence.

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PEDESTRIAN.TV launches exclusive Spotify podcast

Pop-culture website PEDESTRIAN.TV has launched an exclusive podcast for Spotify, Pedestrian Daily.

The five-minute daily news show runs Monday to Friday and focuses on the headlines dominating its site across entertainment, music, sport, style, and politics, which will be hosted by writer and comedian Louis Hanson.

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News.com.au launches news podcast

News.com.au has launched a podcast called ‘I’ve Got News For You’, hosted by Andrew Bucklow.

Presented in a uniquely news.com.au way to reflect how the site talks to its audience every day, the podcast is made for young adults on the move.

News.com.au editor-in-chief Lisa Muxworthy said: “What readers love about news.com.au is its ability to highlight what they really care about. We approach news from the audience’s perspective and can balance hard news with funny, inspiring and quirky stories adding dimension and intrigue. Our audience wants to connect and understand the world around them, and now we can deliver more of that via a new medium.”

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How brands are leveraging TikTok

TikTok has fast become one of the most used platforms in the world, boasting over one billion users and cementing itself as part of internet culture. With TikTok taking over the e-commerce space, they are offering brands a place to play and engage with its audience.

E-commerce has been effortlessly integrated into the platform as the hashtag #TikTokMadeMeBuyIt has been seen over five billion times worldwide and involves consumers sharing what they bought from the funny to the fabulous to the practical.

TikTok is attracting retailers because it allows brands to play, show off their identity and connect with a really engaged audience. Two in three people on TikTok believe the platform helps them get ideas about brands or products they’d never thought of before.

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Linktree launches Shopify integration to expand creator-focused features

Linktree, the market-leading linking platform, has announced it has integrated with Shopify to bring a streamlined shopping experience directly to the Linktree platform.

Linktree users can now launch a Shopify storefront on their Linktree to boost discovery of their latest collections, including their holiday promotions, just in time for the peak Christmas shopping season.

“We are excited to welcome Shopify to our ever-expanding list of Linktree functionalities that enable users to streamline shopping, better connect with audiences and ultimately, drive more purchases.” Alex Zaccaria, co-founder and CEO of Linktree said.

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