Background image

Hotwire Headlines #55

December 9, 2021

Lara Johnstone

Which content trends took hold of social media in 2021 according to the platforms themselves?

In recent news, TikTok and Twitter reveal which content trends took hold of the social media 2021, while we take a look at some of the most successful brand campaigns rolled out on Snapchat this year.


TikTok Australia reveals its most trending content in 2021

In 2021, over one billion people turned to TikTok to be entertained. TikTok has released the details of its biggest content trends, moments, and movements that made 2021 a record-breaking year for social media platform.

From trending content across categories including, comedy, food and drink, music and family videos, we look back on the most memorable and viral moments in 2021.

Read More


Top brands who used Snapchat to its full potential in 2021

Social media platforms are currently competing with who gives brands the best bang for their buck. With new features being rolled out on the platform, which five businesses used Snap to the best of their ability?

We take a look at Coke’s Share a Coke campaign, Sweat’s AR-powered workout lens, Samsung’s shoppable AR experiences, Hyundai’s virtual car tours, and Mondelez’s approach to the ‘Big Eats for Big Feats’ campaign.

Read More


Twitter reveals its top hashtags in 2021 for Australia

Twitter has reveal hashtags COVID-19, Tokyo2020, March4Justice and SquidGame (a Netflix series) gained significant momentum on the platform in Australia in 2021.

Despite #COVID still prevalent in people’s everyday lives, for the first time in two years it has been knocked from the top spot, with #auspol back at the pole position for top hashtags of 2021 for Australia.

Three of Twitter’s top ten most tweeted hashtags are sport related, with #Tokyo2020 being the most popular.

Read More


TikTok launches a refreshed online Transparency Centre

A new Roy Morgan report has found COVID-19 led to a resurgence for Australian magazines, with more readers turning to print during the pandemic.

It’s believed people have been reading more than usual due to more free time and an increased desire to enjoy escapist experiences. The report found a 15.2 million Australians read magazines in print and online formats, with over 11.1 million Australians (aged 14+) reading print magazines.

For marketers, a resurgence in print readership presents an opportunity to reengage with audiences in the space while other brands remain focused on digital and online content.

Read More


Aussie digital ad spends surge 42% year-on-year, led by video advertising

The Australian digital advertising market has continued its growth at pace, reaching $3.232bn for the September quarter 2021, up 42.1 per cent year on year.

Video advertising’s share of general display advertising peaked this quarter at 62 per cent, an increase of 72 per cent year-on-year to reach $784.1 million. Infeed/native advertising grew 30 per cent year on year, while standard display advertising fell 21 per cent year on year.

Read More