Success Story
Exporting Internal Communications to Austrade
Leading With Insight to Deliver Impact
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Discover
The Australian Trade and Investment Commission (Austrade) is the government agency who promotes Australian trade, investment and education to the world.
Austrade created a range of new services, and came to us to:
Empower employees to speak confidently about them.
- Name and position the services through a go-to-market strategy
- Develop a clear value proposition for each; and
- Empower employees to speak confidently about them.
Project Scope
Strategic communications
Internal communications
Copywriting
Video
Storytelling
Art direction
Brand strategy
1 Plan
We used persona and audience mapping to understand the detail of the new products; then aligned them with the wants and needs of not just the Austrade Staff; but also the end users – Aussie business owners themselves. This led to the discovery of four new ways of communicating the products clearly to internal staff.
2 Deliver
We created a series of assets to help Austrade staff tell consistent, cohesive and compelling stories of the new products. These include: A Manager’s Guide, Pitch Presentations, and Animated Explainer Videos.
3 Prove
“From the first meeting, to the last deliverable, Hotwire’s work was consistently of a high calibre. The Hotwire team had the ability to distil complex information into a strategy with tangible outputs. Importantly, they were able to act swiftly to identify gaps following initial strategy discussions, pivoting to a new approach that would ensure outputs were genuinely customer centric.”
Tanya Miocic,
A/G Manager Employee Communication and Engagement
Austrade
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