Origami Energy needed to cut through the complexity of its industry with compelling content and a stimulating, distinctive identity. We helped them express the aspirational ‘why’ behind their business model.
We fleshed out identity through a brand book, sales collateral, icons, colour palette, typeface audit and company photography. A big challenge in Origami’s visual space was striking a balance between assets it already offered and the bigger picture narrative of new assets.
We delved into the idea of using origami folds and shapes to represent the company’s business approach. These angular shapes helped form the icon designs and sales sheets.
By pairing these shapes with a modern colour palette and typography we transformed the Origami brand, suffusing it with positivity and potential. These strong visual foundations are helping our client shape the future of its industry.
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