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Insights that <br>sparks imagination

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Hotwire Insights
What cultural trends will marketers see in 2022? In recent news, research reveals Australia’s...
Why are marketers breaking their brand promise?
Hotwire Insights
What happens when marketers don't align brand experience with brand promise? In recent news,...
How can marketers reach more Australians through social media?
Hotwire Insights
How can marketers reach more Australians through social media? In recent news, Australia's top...
How are marketers driving TikTok engagement?
Hotwire Insights
How are Australian marketers driving engagement on TikTok? In recent news, Workplace from Meta...
How is 'empathetic influence' growing revenue?
Hotwire Insights
How are marketers including NFTs in their plans? In recent news, NFTs continue to gain...
Which social content trends took hold of 2021?
Hotwire Insights
Which content trends took hold of social media in 2021 according to the platforms...
Is it a brand's responsibility to manage trolls?
Hotwire Insights
Are brands and publishers, or social media platforms, responsible for managing online...
Which brand experiences are influencing purchase decisions most?
Hotwire Insights
Which brand experiences are influencing purchase decisions most? In recent news, a series of...
The role of podcasts in media's storytelling arsenal
Hotwire Insights
Are podcasts the latest 'must-have' in media's storytelling arsenal? In recent news, the...
How is media consumption influencing behaviour?
Hotwire Insights
Which social media trends will take hold of 2022? In recent news, Instagram's newest feature...