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Insights that <br>sparks imagination

Why are marketers breaking their brand promise?
Hotwire Insights
What happens when marketers don't align brand experience with brand promise? In recent news,...
How can marketers reach more Australians through social media?
Hotwire Insights
How can marketers reach more Australians through social media? In recent news, Australia's top...
How are marketers driving TikTok engagement?
Hotwire Insights
How are Australian marketers driving engagement on TikTok? In recent news, Workplace from Meta...
Which social content trends took hold of 2021?
Hotwire Insights
Which content trends took hold of social media in 2021 according to the platforms...
Is it a brand's responsibility to manage trolls?
Hotwire Insights
Are brands and publishers, or social media platforms, responsible for managing online...
Which brand experiences are influencing purchase decisions most?
Hotwire Insights
Which brand experiences are influencing purchase decisions most? In recent news, a series of...
How is media consumption influencing behaviour?
Hotwire Insights
Which social media trends will take hold of 2022? In recent news, Instagram's newest feature...
How is 'empathetic influence' growing revenue?
Hotwire Insights
The Australian media industry sees new launches, acquisitions and regulatory rulings In recent...
Which marketing investments are generating the greatest brand growth?
Hotwire Insights
What untapped opportunities lie within the CMO-CIO relationship? In recent news, new research...
How tackling misinformation provides brand safety
Hotwire Insights
Platforms are tackling misinformation to provide brand safety for advertisers In recent news,...